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Implicit Association Test (IAT)

Running the Implicit Association Test (IAT) with locally or online with Inquisit.

Scripts

To see the script run in Inquisit Web, click "View Web Demo". To run it locally with Inquisit Lab, first install Inquisit Lab, and then download the script.

IAT with Word Stimuli
This sample script serves as a template for IAT tasks involving text stimuli. It can be easily adapted to any target or attribute categories simply by following the instructions at the top of the script.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Racism IAT
An IAT template for measuring implicit racism that uses pictures of black and white faces for target stimuli and pleasant and unpleasant words for attributes.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Weapons IAT
A template that measures implicit associations between race (Black American vs. White American) and violence (Weapons vs. Harmless Objects). This template uses pictures for both attribute and target stimuli.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:08AM
Gender-Science IAT
An IAT template for measuring implicit associations between gender and careers in science vs. liberal arts.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Multifactor Religion IAT
A multifactor IAT template that implements the Religion IAT, which measures relative preferences for 4 different religions - Buddhism, Islam, Judaism, and Christianity.

**Legal Notice: The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT.

Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Multifactor Picture IAT
A multifactor IAT template that uses pictures stimuli to measure relative preferences for 4 different categories - babies, puppies, kittens, and pandas.

**Legal Notice: The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT.

Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Brief IAT
A template implementing the Brief IAT procedure developed by Sriram & Greenwald (2009). This template uses names of flowers and insects.

**Legal Notice: The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT.

Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Brief IAT with pictures
A template implementing the Brief IAT procedure developed by Sriram & Greenwald (2009). This template uses names of flowers and insects

**Legal Notice: The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT.

Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Picture IAT
An IAT template that uses text for attribute stimuli and pictures for target stimuli.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Multi-language IAT
A template for an IAT that supports multiple languages. Each participant can choose which language the stimulus items, labels, and instructions are presented in.
Inquisit 4 Download Script View Web Demo Last Updated: Dec 31, 1600, 4:00PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
IAT with Items Provided by Participants
A template for IATs in which participants enter the words for the categories.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
IAT with Items and Labels Provided by Participants
A template for IATs in which participants enter both the words and labels for the categories.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Self Esteem IAT
A simple IAT for measuring implicit self esteem using pronouns (e.g. "me", "I", "us", "you", "them") to represent "self" verses "other" target categories.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Single Target IAT
An template for the Single Target IAT as developed by Wigboldus, Holland & van Knippenberg (2006).
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:08AM
Single Target Picture IAT
An template for the single target IAT as developed by Wigboldus, Holland & van Knippenberg (2006) that uses picture stimuli.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:08AM
Single Target Picture and Text IAT
An template for the single target IAT as developed by Wigboldus, Holland & van Knippenberg (2006) in which the attribute categories (pleasant vs unpleasant) are represented by both text and picture stimuli.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:08AM
Self Esteem IAT (Custom Items)
An IAT for measuring implicit self esteem modeled after Greenwald & Farnham (2000) This IAT gathers information from pariticipants such as name, home towm, etc. to use as stimuli representing the "me" and "other" target categories.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Child IAT
An implementation of the IAT adapted for administration to children as developed by Baron and Banaji (2006).
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Inquisit 3 Download Script View Web Demo Last Updated: Oct 3, 2012, 10:07AM
Gender-Career IAT
An IAT template for measuring implicit associations between gender and having a professional careers.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Aggression IAT
This script implements the Aggression IAT procedure as developed by Adnan Niazi and Sabine Strofer (supports English, German, and Dutch).
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
IAT with Items Selected by Participant
This script implements an IAT where participants choose items for each category from an array of pictures.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Sexuality IAT
This script implements an IAT examining implicit attitudes towards sexual orientation.
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Single Category IAT
This script implements the Single Category IAT (SC-IAT) task from Karpinski and Steinman (2006).
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Age IAT
This script implements the Age IAT as described in Nosek et al (2007)
Inquisit 4 Download Script View Web Demo Last Updated: Jul 25, 2014, 2:40PM
Single Category Picture IAT
This script implements the Single Category IAT as described in Karpinski & Steinman (2006) using picture stimuli for targets.
Inquisit 4 Download Script View Web Demo Last Updated: Aug 5, 2013, 9:27AM
Self-Harm (Suicide) IAT
This script implements the Self-Harm IAT (aka Suicide IAT) described in Nock et al (2010).
Inquisit 4 Download Script View Web Demo Last Updated: Dec 31, 1600, 4:00PM
Depression Brief IAT
This script implements the Depression Brief IAT as described in Meites et al (2009).

**Legal Notice: The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT.

Inquisit 4 Download Script View Web Demo Last Updated: Dec 31, 1600, 4:00PM
Depression IAT
This script implements the Depression Brief IAT as described in Meites et al (2009).
Inquisit 4 Download Script View Web Demo Last Updated: Dec 31, 1600, 4:00PM

SPSS Scripts for Data Analysis

IAT SPSS Script. SPSS command syntax for processing the IAT data generated by the IAT templates above according to the procedures outlined in Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003).

BriefIAT SPSS Script. SPSS command syntax for processing BriefIAT data generated by the BriefIAT template above according to the procedures outlined in Sriram & Greenwald (2009).

Selected Bibliography

Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.

Greenwald, A. G., & Farnham, S. D. (2000). Using the Implicit Association Test to measure self-esteem and self-concept. Journal of Personality and Social Psychology, 79, 1022-1038.

Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and Using the Implicit Association Test: I. An Improved Scoring Algorithm. Journal of Personality and Social Psychology, 85, 197-216.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2005). Understanding and using the Implicit Association Test: II. Method variables and construct validity. Personality and Social Psychology Bulletin, 31(2), 166-180.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic Processes in Social Thinking and Behavior (pp. 265-292). Psychology Press.

Sriram, N., Greewald, A. G. (2009). The Brief Implicit Association Test. Experimental Psychology, 56, 283–294

Links

Tony Greenwald. University of Washington.

Project Implicit. IAT on Project Implicit web site.

Mahzarin Banaji. Harvard University.

Brian Nosek. University of Virginia.

Stimulus Materials. IAT stimuli from Project Implicit.

The Oprah Winfrey Show. Overcoming Prejudice: How to Rise Above Racism. Tony Greenwald and Malcolm Gladwell discuss the IAT with Oprah..

The Washington Post. See No Bias: Many Americans believe they are not prejudiced. Now a new test provides powerful evidence that a majority of us really are.

Edge. The Implicit Association Test: A Talk with Mahzarin Banaji and Anthony Greenwald.

Scientific American. A review of IAT Research featuring Mahzarin Banaji and Brian Nosek.

Dateline NBC. Tony Greenwald and Mahzarin Banaji demonstrate the IAT.

Blink, by Malcolm Gladwell. .

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