Inquisit Scripts

AMP Procedure

The AMP measuring implicit attitudes towards flowers and insects. The script is designed to be easily adaptable to other target categories.


(Requires Inquisit Lab to run locally)
Run Test Online User Manual Sample Data Last Updated: Oct 27, 2016, 5:51PM

References

Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 59, 27-37.

Payne, B. K., Cheng, C. M., Govorun, O., Stewart, B. D. (2005). An Inkblot for Attitudes: Affect Misattribution as Implicit Measurement. Journal of Personality and Social Psychology, 89, 277-293.

Links

Keith Payne. Keith Payne's Social Cognition Lab at University of North Carolina.

FDA Proposal. A proposal to use the AMP to measure manipulation of consumer attitudes.

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