Inquisit Tests

Brand Association Reaction Time Task

Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).


(Requires Inquisit Lab to run from your computer)
Run Test Online User Manual Sample Data Last Updated: Mar 15, 2017, 1:04AM

References

Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.

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