Inquisit Scripts

Brand Association Reaction Time Task

Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).


(Requires Inquisit Lab to run locally)
Run Test Online User Manual Sample Data Last Updated: Oct 27, 2016, 5:51PM

References

Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.

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