Inquisit Test Variants

Brand Association Reaction Time Task

Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).


(Requires Inquisit Lab to run on your computer)
Run Test Online
(See how the test runs with Inquisit Web)
User Manual Sample Data Last Updated: Sep 12, 2017, 5:33PM

References

Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.

Copyright © Millisecond Software. All rights reserved.
Contact | Terms of Service | Security Statement | Employment