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Inquisit Task Library >
Resources and information for administering the Affect Misattribution Procedure (AMP) with Inquisit.
To see how a script runs, click "View Demo". To run it on your computer and evaluate the data, download the script and then download and install Inquisit to run it.
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A script that implements the AMP measuring implicit attitudes towards flowers and insects. The script is designed to be easily adaptable to other target categories.
Last Updated: Feb 2, 2012, 12:54PM
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View Demo
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Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 59, 27-37. Payne, B. K., Cheng, C. M., Govorun, O., Stewart, B. D. (2005). An Inkblot for Attitudes: Affect Misattribution as Implicit Measurement. Journal of Personality and Social Psychology, 89, 277-293.
Keith Payne. Keith Payne's Social Cognition Lab at University of North Carolina. FDA Proposal. A proposal to use the AMP to measure manipulation of consumer attitudes..
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