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Affect Misattribution Procedure (AMP)

Resources and information for administering the Affect Misattribution Procedure (AMP) with Inquisit.

Template Scripts

Download Script A script that implements the AMP measuring implicit attitudes towards flowers and insects. The script is designed to be easily adaptable to other target categories.

Last Updated: Feb 2, 2012, 12:54PM 		View Demo

Selected Bibliography

Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 59, 27-37.

Payne, B. K., Cheng, C. M., Govorun, O., Stewart, B. D. (2005). An Inkblot for Attitudes: Affect Misattribution as Implicit Measurement. Journal of Personality and Social Psychology, 89, 277-293.

Links

Keith Payne. Keith Payne's Social Cognition Lab at University of North Carolina.

FDA Proposal. A proposal to use the AMP to measure manipulation of consumer attitudes..

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