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Evaluative Conditioning Task

Resources and information for administering the Evaluative Conditioning Task with Inquisit.

Scripts

To see how a script runs, click "View Demo". To run it on your computer and evaluate the data, download the script and then download and install Inquisit to run it.

Download Script A script that implements the Evaluative Conditioning Task as described in Olson & Fazio (2001) and Gibson (2008).

Last Updated: Apr 22, 2012, 6:19PM
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Selected Bibliography

Staats, A.W., & Staats, C.K. (1958). Attitudes established by classical conditioning. Journal of Abnormal and Social Psychology, 11, 187-192.

Zanna, M.P., Kiesler, C.A., & Pilkonis, P.A. (1970). Positive and negative attitudinal affect established by classical conditioning. Journal of Personality and Social Psychology, 74, 321-328.

Cacioppo, J.T., Marshall-Goodell, B.S., Tassinary, L.G., & Petty, R.E. (1992). Rudimentary determinants of attitudes: Classical conditioning is more effective when prior knowledge about the attitude stimulus is low than high. Journal of Experimental Social Psychology, 28, 207-233.

Olson, M.A. & R.H. Fazio (2001). Implicit Attitude Formation through Classical Conditioning, Psychological Science, 12, 413–17.

Olson, M.A. & R.H. Fazio (2006). Reducing Automatically Activated Racial Prejudice through Implicit Evaluative Conditioning, Personality and Social Psychology Bulletin, 32, 421–33.

Gibson, B. (2008). Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test. Journal of Consumer Research, 35(1).

Jones, C. R., Olson, M.A. & R.H. Fazio (2009). Implicit Misattribution as a Mechanism Underlying Evaluative Conditioning. Journal of Personality and Social Psychology 96, 933–948.

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