Implicit Association Test (IAT)

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Resources and information for administering the Implicit Association Test (IAT) with Inquisit.

Scripts

To see how a script runs, click "View Demo". To run it on your computer and evaluate the data, download the script and then download and install Inquisit to run it.

Download Script	IAT with Word Stimuli This sample script serves as a template for IAT tasks involving text stimuli. It can be easily adapted to any target or attribute categories simply by following the instructions at the top of the script. Last Updated: May 19, 2009, 8:58AM	View Demo
Download Script	Racism IAT An IAT template for measuring implicit racism that uses pictures of black and white faces for target stimuli and pleasant and unpleasant words for attributes. Last Updated: Feb 5, 2010, 3:53PM	View Demo
Download Script	Weapons IAT A template that measures implicit associations between race (Black American vs. White American) and violence (Weapons vs. Harmless Objects). This template uses pictures for both attribute and target stimuli. Last Updated: Feb 5, 2010, 3:28PM	View Demo
Download Script	Gender-Science IAT An IAT template for measuring implicit associations between gender and careers in science vs. liberal arts. Last Updated: Jan 7, 2011, 9:20AM	View Demo
Download Script	Multifactor Religion IAT A multifactor IAT template that implements the Religion IAT, which measures relative preferences for 4 different religions - Buddhism, Islam, Judaism, and Christianity. Legal Notice The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT. Last Updated: Apr 16, 2010, 3:41PM	View Demo
Download Script	Picture IAT An IAT template that uses text for attribute stimuli and pictures for target stimuli. Last Updated: May 19, 2009, 9:00AM	View Demo
Download Script	IAT with Items Provided by Participants A template for IATs in which participants enter the words for the categories. Last Updated: May 19, 2009, 8:58AM	View Demo
Download Script	Single Target IAT An template for the Single Target IAT as developed by Wigboldus, Holland & van Knippenberg (2006). Last Updated: Mar 10, 2011, 10:17AM	View Demo
Download Script	Multifactor Picture IAT A multifactor IAT template that uses pictures stimuli to measure relative preferences for 4 different categories - babies, puppies, kittens, and pandas. Legal Notice The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT. Last Updated: May 31, 2010, 2:13PM	View Demo
Download Script	Brief IAT A template implementing the Brief IAT procedure developed by Sriram & Greenwald (2009). This template uses names of flowers and insects. Legal Notice The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT. Last Updated: Jan 26, 2011, 8:42AM	View Demo
Download Script	Brief IAT with pictures A template implementing the Brief IAT procedure developed by Sriram & Greenwald (2009). This template uses names of flowers and insects Legal Notice The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT. Last Updated: Apr 7, 2011, 9:51AM	View Demo
Download Script	Multi-language IAT A template for an IAT that supports multiple languages. Each participant can choose which language the stimulus items, labels, and instructions are presented in. Last Updated: Oct 25, 2010, 8:15AM	View Demo
Download Script	IAT with Items and Labels Provided by Participants A template for IATs in which participants enter both the words and labels for the categories. Last Updated: May 19, 2009, 8:58AM	View Demo
Download Script	Self Esteem IAT A simple IAT for measuring implicit self esteem using pronouns (e.g. "me", "I", "us", "you", "them") to represent "self" verses "other" target categories. Last Updated: Sep 30, 2009, 9:10PM	View Demo
Download Script	Single Target Picture IAT An template for the single target IAT as developed by Wigboldus, Holland & van Knippenberg (2006) that uses picture stimuli. Last Updated: Mar 10, 2011, 10:18AM	View Demo
Download Script	Single Target Picture and Text IAT An template for the single target IAT as developed by Wigboldus, Holland & van Knippenberg (2006) in which the attribute categories (pleasant vs unpleasant) are represented by both text and picture stimuli. Last Updated: Mar 10, 2011, 10:18AM	View Demo
Download Script	Self Esteem IAT (Custom Items) An IAT for measuring implicit self esteem modeled after Greenwald & Farnham (2000) This IAT gathers information from pariticipants such as name, home towm, etc. to use as stimuli representing the "me" and "other" target categories. Last Updated: Sep 30, 2009, 9:27PM	View Demo

SPSS Scripts for Data Analysis

IAT SPSS Script. SPSS command syntax for processing the IAT data generated by the IAT templates above according to the procedures outlined in Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003)..

BriefIAT SPSS Script. SPSS command syntax for processing BriefIAT data generated by the BriefIAT template above according to the procedures outlined in Sriram & Greenwald (2009)..

Selected Bibliography

Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.

Greenwald, A. G., & Farnham, S. D. (2000). Using the Implicit Association Test to measure self-esteem and self-concept. Journal of Personality and Social Psychology, 79, 1022-1038.

Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and Using the Implicit Association Test: I. An Improved Scoring Algorithm. Journal of Personality and Social Psychology, 85, 197-216.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2005). Understanding and using the Implicit Association Test: II. Method variables and construct validity. Personality and Social Psychology Bulletin, 31(2), 166-180.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic Processes in Social Thinking and Behavior (pp. 265-292). Psychology Press.

Sriram, N., Greewald, A. G. (2009). The Brief Implicit Association Test. Experimental Psychology, 56, 283–294

Links

Tony Greenwald. University of Washington.

Project Implicit. IAT on Project Implicit web site.

Mahzarin Banaji. Harvard University.

Brian Nosek. University of Virginia.

Stimulus Materials. IAT stimuli from Project Implicit.

The Oprah Winfrey Show. Overcoming Prejudice: How to Rise Above Racism. Tony Greenwald and Malcolm Gladwell discuss the IAT with Oprah..

The Washington Post. See No Bias: Many Americans believe they are not prejudiced. Now a new test provides powerful evidence that a majority of us really are..

Edge. The Implicit Association Test: A Talk with Mahzarin Banaji and Anthony Greenwald.

Scientific American. A review of IAT Research featuring Mahzarin Banaji and Brian Nosek..

Dateline NBC. Tony Greenwald and Mahzarin Banaji demonstrate the IAT..

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