Implicit Association Test (IAT)

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Resources and information for running the Implicit Association Test (IAT) with Inquisit.

IAT Template Scripts

These templates use new features introduced in Inquisit 3. See the Inquisit samples page for templates designed for Inquisit 2.

IAT Template for word stimuli	This sample script serves as a template for IAT tasks involving text stimuli. It can be easily adapted to any target or attribute categories simply by following the instructions at the top of the script.	View Demo
Race IAT	An IAT template for measuring implicit racism that uses pictures of black and white faces for target stimuli and pleasant and unpleasant words for attributes.	View Demo
Weapons IAT	A template that measures implicit associations between race (Black American vs. White American) and violence (Weapons vs. Harmless Objects). This template uses pictures for both attribute and target stimuli.	View Demo
Religion IAT (Multifactor)	A multifactor IAT template that implements the Religion IAT, which measures relative preferences for 4 different religions - Buddhism, Islam, Judaism, and Christianity. Legal Notice The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT.	View Demo
Multifactor Picture IAT	A multifactor IAT template that uses pictures stimuli to measure relative preferences for 4 different categories - babies, puppies, kittens, and pandas. Legal Notice The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT.	View Demo
Brief IAT	A template implementing the Brief IAT procedure developed by Sriram & Greenwald (2009). This template uses names of flowers and insects. Legal Notice The University of Washington has applied for patent on the BIAT method. The patent is managed by Project Implicit. Both the University of Washington and Project Implicit authorize free use of the BIAT method and published stimuli for scholarly research, provided that reports of the research clearly identify any modifications made to the BIAT and appropriately cite the present article. Please contact Project Implicit (E-mail: feedback@projectimplicit.net) to request a license for commercial or other nonscholarly use of the BIAT.	View Demo
IAT template for picture stimuli	An IAT template that uses text for attribute stimuli and pictures for target stimuli.	View Demo
IAT template for user-provided items	A template for IATs in which participants enter the words for the categories.	View Demo
IAT template for user-provided items and labels	A template for IATs in which participants enter both the words and labels for the categories.	View Demo
Self Esteem IAT with idiographic stimuli	An IAT for measuring implicit self esteem modeled after Greenwald & Farnham (2000) This IAT gathers information from pariticipants such as name, home towm, etc. to use as stimuli representing the "me" and "other" target categories.	View Demo
Self Esteem IAT ("me" vs "them")	A simple IAT for measuring implicit self esteem using pronouns to represent "self" verses "other" target categories.	View Demo
Single Target IAT	An template for the single target IAT as developed by Wigboldus, Holland & van Knippenberg (2005).	View Demo
Single Target IAT with Pictures	An template for the single target IAT as developed by Wigboldus, Holland & van Knippenberg (2005) that uses picture stimuli.	View Demo
Single Target IAT with Text and Pictures	An template for the single target IAT as developed by Wigboldus, Holland & van Knippenberg (2005) in which the attribute categories (pleasant vs unpleasant) are represented by both text and picture stimuli.	View Demo

SPSS Script for Analyzing IAT Data

This ready to use SPSS script processes the IAT data generated by the templates above according to the procedures outlined in Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003).

Selected Bibliography

Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.

Greenwald, A. G., & Farnham, S. D. (2000). Using the Implicit Association Test to measure self-esteem and self-concept. Journal of Personality and Social Psychology, 79, 1022-1038.

Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and Using the Implicit Association Test: I. An Improved Scoring Algorithm. Journal of Personality and Social Psychology, 85, 197-216.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2005). Understanding and using the Implicit Association Test: II. Method variables and construct validity. Personality and Social Psychology Bulletin, 31(2), 166-180.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic Processes in Social Thinking and Behavior (pp. 265-292). Psychology Press.

Sriram, N., Greewald, A. G. (2009). The Brief Implicit Association Test. Experimental Psychology, 56, 283–294. Links

Tony Greenwald's IAT Page: view

Project Implicit: view

Mahzarin Banaji's Page: view

Brian Nosek's IAT Page: view

IAT Stimulus Materials: view

IAT in the Media

The Oprah Winfrey Show
Overcoming Prejudice: How to Rise Above Racism. Tony Greenwald and Malcolm Gladwell discuss the IAT with Oprah.

Dateline NBC
Tony Greenwald and Mahzarin Banaji demonstrate the IAT.

The Washington Post
See No Bias: Many Americans believe they are not prejudiced. Now a new test provides powerful evidence that a majority of us really are.

Scientific American
A review of IAT Research featuring Mahzarin Banaji and Brian Nosek.

Edge
The Implicit Association Test: A Talk with Mahzarin Banaji and Anthony Greenwald

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