IAT (Implicit Association Test) Resources

Resources and information about the IAT and how to run Implicit Association Tests with Inquisit.

IAT Template Scripts

These templates use new features introduced in Inquisit 3. See the Inquisit samples page for templates designed for Inquisit 2.

SPSS Script for Analyzing IAT Data 

This ready to use SPSS script processes the IAT data generated by the templates above according to the procedures outlined in Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003).

Selected Bibliography 

Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.

Greenwald, A. G., & Farnham, S. D. (2000). Using the Implicit Association Test to measure self-esteem and self-concept. Journal of Personality and Social Psychology, 79, 1022-1038.

Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and Using the Implicit Association Test: I. An Improved Scoring Algorithm. Journal of Personality and Social Psychology, 85, 197-216.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2005). Understanding and using the Implicit Association Test: II. Method variables and construct validity. Personality and Social Psychology Bulletin, 31(2), 166-180.

Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic Processes in Social Thinking and Behavior (pp. 265-292). Psychology Press.

Links 

Tony Greenwald's IAT Page: view

Project Implicit: view

Brian Nosek's IAT Page: view

IAT Stimulus Materials: view

Mahzarin Banaji's Page: view

Wikipedia article: view

IAT in the Media 

The Oprah Winfrey Show
Overcoming Prejudice: How to Rise Above Racism. Tony Greenwald and Malcolm Gladwell discuss the IAT with Oprah.

Dateline NBC
Tony Greenwald and Mahzarin Banaji demonstrate the IAT.

The Washington Post
See No Bias: Many Americans believe they are not prejudiced. Now a new test provides powerful evidence that a majority of us really are.

Edge
The Implicit Association Test: A Talk with Mahzarin Banaji and Anthony Greenwald