Modifying Attribute Categories

The first step in creating your custom IAT is to open the sample IAT task that ships with Inquisit. Open the sample by clicking the Window Start menu and selecting All Programs->Inquisit 5->Tutorial Scripts->Standard IAT. The Standard IAT measures attitudes towards flowers verses insects. In this tutorial, we will adapt the IAT to measure attitudes towards other target categories (we'll use the example of men verses women, but you can just as easily substitute any category of interest).

The Standard IAT script was organized so that the portions to be modified are conveniently located at the top of the document. The first thing you'll see at the top is a comment with helpful instructions on modifying the stimuli:

This sample IAT can be easily adapted to different target categories 
and attributes. To change the categories, you need only change the 
stimulus items and labels immediately below this line.


This text is simply a comment for someone authoring a script. It is not a part of the IAT itself, and does not have any impact on how the script runs.

The next section of the script shows attribute labels along with the stimulus items that serve as examples of either attribute category:

<item attributeAlabel>
/1 = "Good"

<item attributeA>
/1 = "Marvelous"
/2 = "Superb"
/3 = "Pleasure"
/4 = "Beautiful"
/5 = "Joyful"
/6 = "Glorious"
/7 = "Lovely"
/8 = "Wonderful"

<item attributeBlabel>
/1 = "Bad"

<item attributeB>
/1 = "Tragic"
/2 = "Horrible"
/3 = "Agony"
/4 = "Painful"
/5 = "Terrible"
/6 = "Awful"
/7 = "Humiliate"
/8 = "Nasty"

For our IAT, we will change the attributes labels to "Strong" and "Weak" in order to measure how attitudes towards men and women conform to gender stereotyping, and we'll change the stimulus items to examples of these categories.

<item attributeAlabel>
/1 = "Strong"

<item attributeA>
/1 = "Power"
/2 = "Command"
/3 = "Dominant"
/4 = "Succeed"
/5 = "Assert"
/6 = "Confident"
/7 = "Control"
/8 = "Bold"

<item attributeBlabel>
/1 = "Weak"

<item attributeB>
/1 = "Timid"
/2 = "Submissive"
/3 = "Fragile"
/4 = "Follow"
/5 = "Fail"
/6 = "Obey"
/7 = "Hesitant"
/8 = "Uncertain"

There, that was pretty easy. At this point, we have an IAT that measures implicity associations of flowers and insects as weak or strong. While this may be of interest to botanists and entomologists, the next step for us is to modify the target categories to measure attiitudes towards men and women.

Overview Modifying Target Categories