Modifying Target Categories

The next section of the IAT script contains the defintions of the target category labels and stimulus items. The syntax is identical to the attribute definitions, only the items and item names are different:

<item targetAlabel>
/1 = "Flowers"
</item>

<item targetA>
/1 = "Orchid"
/2 = "Lily"
/3 = "Violet"
/4 = "Daisy"
/5 = "Tulip"
/6 = "Poppy"
/7 = "Daffodil"
/8 = "Lilac"
</item>

<item targetBlabel>
/1 = "Insects"
</item>

<item targetB>
/1 = "Ant"
/2 = "Locust"
/3 = "Bee"
/4 = "Wasp"
/5 = "Beetle"
/6 = "Termite"
/7 = "Roach"
/8 = "Moth"
</item>

The labels are defined in <item targetAlabel> and <item targetBlabel>, and the stimulus items are defined in <item targetA> and <item targetB>. First, we'll change our target labels and stimuli for category A, men, as follows:

<item attributeAlabel>
/1 = "Men"
</item>

<item attributeA>
/1 = "James"
/2 = "Robert"
/3 = "Steve"
/4 = "Henry"
/5 = "Tony"
/6 = "Sean"
/7 = "John"
/8 = "William"
</item>

Next we'll create change the label and stimuli for category B, women:

<item attributeBlabel>
/1 = "Women"
</item>

<item attributeB>
/1 = "Debbie"
/2 = "Shelly"
/3 = "Karen"
/4 = "Anya"
/5 = "Susan"
/6 = "Wendy"
/7 = "Michelle"
/8 = "Jane"
</item>   

If you're goal is to simply to adapt the IAT to a particular set of attributes and targets, I have good news. You're done! To run your IAT, just select the Run command on Inquisit's Experiment menu. Now go collect some data.

In the next section, we'll cover where task instructions for in the IAT are defined in case you need to modify the text or translate the instructions to another language.


Modifying Attribute Categories Modifying Task Instructions