Affect Misattribution Procedure (AMP)

FREE for use with an Inquisit Lab or Inquisit Web license.

Inquisit Test Variants

AMP Procedure - English

The AMP measuring implicit attitudes towards flowers and insects. The script is designed to be easily adaptable to other target categories.


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References

Find peer-reviewed, published research using the Inquisit Affect Misattribution Procedure (AMP)

Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 59, 27-37.

Payne, B. K., Cheng, C. M., Govorun, O., Stewart, B. D. (2005). An Inkblot for Attitudes: Affect Misattribution as Implicit Measurement. Journal of Personality and Social Psychology, 89, 277-293.

Links

Keith Payne. Keith Payne's Social Cognition Lab at University of North Carolina.

FDA Proposal. A proposal to use the AMP to measure manipulation of consumer attitudes.