Affect Misattribution Procedure (AMP)

Inquisit Test Variants

AMP Procedure

The AMP measuring implicit attitudes towards flowers and insects. The script is designed to be easily adaptable to other target categories.

(Requires Inquisit Lab to run on your computer)

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(See how the test runs with Inquisit Web)

User Manual

Sample Data

Last Updated: Jul 26, 2018, 3:47PM

References

Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 59, 27-37.

Payne, B. K., Cheng, C. M., Govorun, O., Stewart, B. D. (2005). An Inkblot for Attitudes: Affect Misattribution as Implicit Measurement. Journal of Personality and Social Psychology, 89, 277-293.

Links

Keith Payne. Keith Payne's Social Cognition Lab at University of North Carolina.

FDA Proposal. A proposal to use the AMP to measure manipulation of consumer attitudes.