Brand Association Reaction Time Task
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Brand Association Reaction Time Task - English
Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).
Duration: 5.5 minutes
Last Updated: Mar 5, 2022, 12:14AM
References
Search Google Scholar for peer-reviewed, published research using the Inquisit Brand Association Reaction Time Task.
Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.