Millisecond Test Library

Brand Association Reaction Time Task

FREE for use with an Inquisit Lab or Inquisit Web license.
  1. Categories:
  2. Implicit/Unconscious Cognition
  3. Reaction Time

Available Test Forms

Brand Association Reaction Time Task - English

Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).
Duration: 5.5 minutes
(Requires Inquisit Lab to run on your computer)
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(See how the test runs with Inquisit Web)
User Manual
Last Updated: Mar 5, 2022, 12:14AM

References

Google ScholarSearch Google Scholar for peer-reviewed, published research using the Inquisit Brand Association Reaction Time Task.

Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.