Inquisit Test Variants

Brand Association Reaction Time Task - English

Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).

Duration: 5.5 minutes

(Requires Inquisit Lab to run on your computer)
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User Manual Sample Data Last Updated: Jan 18, 2020, 1:47AM

References

Find peer-reviewed, published research using the Inquisit Brand Association Reaction Time Task

Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.