Brand Association Reaction Time Task

FREE for use with an Inquisit Lab or Inquisit Web license.

Inquisit Test Variants

Brand Association Reaction Time Task - English

Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).

Duration: 5.5 minutes

(Requires Inquisit Lab to run on your computer) 		Run Demo
(See how the test runs with Inquisit Web) 		User Manual Sample Data Last Updated: Mar 16, 2020, 6:39PM

References

Find peer-reviewed, published research using the Inquisit Brand Association Reaction Time Task

Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.