Inquisit Test Variants

Brand Association Reaction Time Task

Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).

Duration: 5.5 minutes

(Requires Inquisit Lab to run on your computer)

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Sample Data

Last Updated: Jul 4, 2018, 5:13PM

References

Find peer-reviewed, published research using the Inquisit Brand Association Reaction Time Task

Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.