Brand Association Reaction Time Task

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Inquisit Test Variants

Brand Association Reaction Time Task - English

Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).

Duration: 5.5 minutes

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(See how the test runs with Inquisit Web) 		User Manual Sample Data Last Updated: Mar 16, 2020, 6:39PM

References

Find peer-reviewed, published research using the Inquisit Brand Association Reaction Time Task

Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.