Evaluative Conditioning Task

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Evaluative Conditioning Task

The Evaluative Conditioning Task as described in Olson & Fazio (2001) and Gibson (2008).
Duration: 12 minutes
(Requires Inquisit Lab)
(Run with Inquisit Web)
Last Updated


Google ScholarSearch Google Scholar for peer-reviewed, published research using the Inquisit Evaluative Conditioning Task.

Staats, A.W., & Staats, C.K. (1958). Attitudes established by classical conditioning. Journal of Abnormal and Social Psychology, 11, 187-192.

Zanna, M.P., Kiesler, C.A., & Pilkonis, P.A. (1970). Positive and negative attitudinal affect established by classical conditioning. Journal of Personality and Social Psychology, 74, 321-328.

Cacioppo, J.T., Marshall-Goodell, B.S., Tassinary, L.G., & Petty, R.E. (1992). Rudimentary determinants of attitudes: Classical conditioning is more effective when prior knowledge about the attitude stimulus is low than high. Journal of Experimental Social Psychology, 28, 207-233.

Olson, M.A. & R.H. Fazio (2001). Implicit Attitude Formation through Classical Conditioning, Psychological Science, 12, 413–17.

Olson, M.A. & R.H. Fazio (2006). Reducing Automatically Activated Racial Prejudice through Implicit Evaluative Conditioning, Personality and Social Psychology Bulletin, 32, 421–33.

Gibson, B. (2008). Can Evaluative Conditioning Change Attitudes toward Mature Brands? New Evidence from the Implicit Association Test. Journal of Consumer Research, 35(1).

Jones, C. R., Olson, M.A. & R.H. Fazio (2009). Implicit Misattribution as a Mechanism Underlying Evaluative Conditioning. Journal of Personality and Social Psychology 96, 933–948.