Forbidden Fruit Task

FREE for use with an Inquisit Lab or Inquisit Web license.

Available Test Forms

Forbidden Fruit Task

The Forbidden Fruit Task investigates people's tendency to seek out information that was previously 'forbidden' to them (FitzGibbon et al, 2020)
Legal Notice: CC-By Attribution 4.0 International
Duration: 5 minutes
(Requires Inquisit Lab)
(Run with Inquisit Web)
Last Updated
May 15, 2024, 5:08PM
May 15, 2024, 5:08PM


Google ScholarSearch Google Scholar for peer-reviewed, published research using the Inquisit Forbidden Fruit Task.

Sussman, S., Grana, R., Pokhrel, P., Rohrbach, L. A., & Sun, P. (2010). Forbidden Fruit and the Prediction of Cigarette Smoking. Substance Use & Misuse, 45(10), 1683-1693. Retrieved from doi:10.3109/10826081003682230

DeWall, C. N., Maner, J. K., Deckman, T., & Rouby, D. A. (2011). Forbidden fruit: Inattention to attractive alternatives provokes implicit relationship reactance. Journal of Personality and Social Psychology, 100(4), 621–629.

FitzGibbon, L., Ogulumus, C., Fastrich, G. M., Lau, J. K. L., Aslan, S., Lepore, L., & Murayama, K. (Preprint). Understanding the forbidden fruit effect: People's desire to see what is forbidden and unavailable.