Forbidden Fruit Task

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Forbidden Fruit Task
The Forbidden Fruit Task investigates people's tendency to seek out information that was previously 'forbidden' to them (FitzGibbon et al, 2020)
Legal Notice: CC-By Attribution 4.0 International
Duration: 5 minutes
(Requires Inquisit Lab)
(Run with Inquisit Web)
Last Updated
English
Dec 16, 2025, 6:06PM
German
Dec 16, 2025, 6:06PM

References

Google ScholarSearch Google Scholar for peer-reviewed, published research using the Inquisit Forbidden Fruit Task.

Sussman, S., Grana, R., Pokhrel, P., Rohrbach, L. A., & Sun, P. (2010). Forbidden Fruit and the Prediction of Cigarette Smoking. Substance Use & Misuse, 45(10), 1683-1693. Retrieved from https://doi.org/10.3109/10826081003682230. doi:10.3109/10826081003682230

DeWall, C. N., Maner, J. K., Deckman, T., & Rouby, D. A. (2011). Forbidden fruit: Inattention to attractive alternatives provokes implicit relationship reactance. Journal of Personality and Social Psychology, 100(4), 621–629. https://doi.org/10.1037/a0021749

FitzGibbon, L., Ogulumus, C., Fastrich, G. M., Lau, J. K. L., Aslan, S., Lepore, L., & Murayama, K. (Preprint). Understanding the forbidden fruit effect: People's desire to see what is forbidden and unavailable. https://doi.org/10.31219/osf.io/ndpwt https://osf.io/preprints/osf/ndpwt