Implicit Association Test (IAT)FREE for use with an Inquisit Lab or Inquisit Web license.
Available Test Forms
Brief IAT w/ Pictures
IAT with Word Stimuli
This sample script serves as a template for IAT tasks involving text stimuli. It can be easily adapted to any target or attribute categories simply by following the instructions at the top of the script.
Multifactor Religion IAT
Single Target IAT with pictures and text
Single Target Picture and Text IAT
Weapons Racism IAT
A template that measures implicit associations between race (Black American vs. White American) and violence (Weapons vs. Harmless Objects). This template uses pictures for both attribute and target stimuli.
Greenwald, A. G., McGhee, D. E., & Schwartz, J. K. L. (1998). Measuring individual differences in implicit cognition: The Implicit Association Test. Journal of Personality and Social Psychology, 74, 1464-1480.
Greenwald, A. G., & Farnham, S. D. (2000). Using the Implicit Association Test to measure self-esteem and self-concept. Journal of Personality and Social Psychology, 79, 1022-1038.
Greenwald, A. G., Nosek, B. A., & Banaji, M. R. (2003). Understanding and Using the Implicit Association Test: I. An Improved Scoring Algorithm. Journal of Personality and Social Psychology, 85, 197-216.
Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2005). Understanding and using the Implicit Association Test: II. Method variables and construct validity. Personality and Social Psychology Bulletin, 31(2), 166-180.
Nosek, B. A., Greenwald, A. G., & Banaji, M. R. (2007). The Implicit Association Test at age 7: A methodological and conceptual review. In J. A. Bargh (Ed.), Automatic Processes in Social Thinking and Behavior (pp. 265-292). Psychology Press.
Snowden RJ, Wichter J, Gray NS. (2008). Implicit and explicit measurements of sexual preference in gay and heterosexual men: a comparison of priming techniques and the implicit association task. Arch Sex Behav. 2008 Aug;37(4):558-65.
Sriram, N., Greewald, A. G. (2009). The Brief Implicit Association Test. Experimental Psychology, 56, 283–294
Levinson, J.D., Huajian Cai, H. & Young,D. (2010). Guilty by Implicit Racial Bias: The Guilty/Not Guilty Implicit Association Test, 8 Ohio St. J. Crim. L. 187, 208
Slabbinck, H., De Houwer, J., & Van Kenhove, P. (2011). A pictorial attitude IAT as a measure of implicit motives. European Journal of Personality, 25(1), 76-86.
Slabbinck, H., De Houwer, J., & Van Kenhove, P. (2012). The pictorial attitude implicit association test for need for affiliation. Personality and Individual Differences, 53(7), 838-842.
Harrison, J. & Lakin, J. (2018). Pre-service teachers' implicit and explicit beliefs about English language learners: An implicit association test study. Teaching and Teacher Education, Volume 72, Pages 54-63
Tony Greenwald. University of Washington.
Project Implicit. IAT on Project Implicit web site.
Mahzarin Banaji. Harvard University.
Brian Nosek. University of Virginia.
Stimulus Materials. IAT stimuli from Project Implicit.
The Oprah Winfrey Show. Overcoming Prejudice: How to Rise Above Racism. Tony Greenwald and Malcolm Gladwell discuss the IAT with Oprah..
The Washington Post. See No Bias: Many Americans believe they are not prejudiced. Now a new test provides powerful evidence that a majority of us really are.
Edge. The Implicit Association Test: A Talk with Mahzarin Banaji and Anthony Greenwald.
Dateline NBC. Tony Greenwald and Mahzarin Banaji demonstrate the IAT.