Celebrity Attitude Scale

Technical Manual

Script Author: Katja Borchert, Ph.D. (katjab@millisecond.com), Millisecond

Created: January 06, 2015

Last Modified: January 03, 2025 by K. Borchert (katjab@millisecond.com), Millisecond

Script Copyright © Millisecond Software, LLC

Background

This script implements the Celebrity Attitude Scale by Maltby et al (2006).

References

Maltby, J., Day, L., McCutcheon, L.E., Houran, J. & Ashe, D. (2006). Extreme celebrity worship, fantasy proneness and dissociation: Developing the measurement and understanding of celebrity worship within a clinical personality context. Personality and Individual Differences, 40, 273-283

Duration

4 minutes

Description

Participants answer 34 questions (+2 additional questions) about their attitude towards a self-selected celebrity.

The questions cover three dimensions of celebrity worship: • Entertainment-Social: celebrity worship/attraction due to perceived entertainment and social value aspects of the celebrity • Intense-Personal: celebrity worship that reflects intense/compulsive devotion and personal reactions to the celebrity • Borderline-Pathological:celebrity worship that involves uncontrollable social-pathological behaviors, attitudes and fantasies regarding scenarios involving their favourite celebrity

Scoring

The questions load on the three subscales as follows:
Entertainment-Social 17 + 31 + 23 + 13 + 19 + 29 +5
Intense-Personal 1 + 8 + 11 + 2 + 33 + 18 + 24 + 12 + 14 + 16 + 28 + 6 + 3
Borderline-Pathological 4 + 22 + 25 + 15 + 20 + 7

The rest of the items can be considered as filler items

Summary Data

File Name: celebrityattitudescale_summary*.iqdat

Data Fields

NameDescription
inquisit.version Inquisit version number
computer.platform Device platform: win | mac |ios | android
computer.touch 0 = device has no touchscreen capabilities; 1 = device has touchscreen capabilities
computer.hasKeyboard 0 = no external keyboard detected; 1 = external keyboard detected
startDate Date the session was run
startTime Time the session was run
subjectId Participant ID
groupId Group number
sessionId Session number
elapsedTime Session duration in ms
completed 0 = Test was not completed
1 = Test was completed
Subscalescores: Norms Based On Means And Standard Deviations Published By Maltby Et Al, 2006, P. 278 (No Gender Differences Found).
entertainmentSocial Entertainment-Social score (Range: 7-35)
zScoreES Z-score; based on Mean = 24.48, std = 9.5
pScoreES Percentile
intensePersonal Intense-Personal score (Range: 13-65)
zScoreIP Z score: based on Mean = 17.86, std = 6.5
pIP Percentile
borderlinePathological Borderline-Pathological score (Range: 6-30)
zScoreBP Based on Mean = 11.34, std = 3.4
pScoreBP Percentile

Raw Data

File Name: celebrityattitudescale.iqdat

Data Fields

NameDescription
date Date the session was run
time Time the session was run
subject Participant ID
group Group number
session Session number
build Inquisit version number
q*_response Response given (in assigned values)
strongly agree = 5
strongly disagree = 1
q*_latency How much time (in ms) the participant spent on the surveyPage with this particular question (the last time this particular surveyPage was visited)