Framing Effect
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Framing Effect - English
This script shows Tversky & Kahneman's framing effect, in which the effective values of equal propositions change depending on whether they are framed as a loss or a gain.
Last Updated: Mar 5, 2022, 12:14AM
References
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Tversky, A. & Kahneman, D. (1981). "The framing of decisions and the psychology of choice". Science 211 (4481): 453-458.