Brand Association Reaction Time Task
Licensing: Included with an Inquisit license.
Categories:
Brand Association Reaction Time Task
Measures reaction time of judgments whether words are associated with brands, as described in Till et al (2011).
Duration: 5.5 minutes
References
Search Google Scholar for peer-reviewed, published research using the Inquisit Brand Association Reaction Time Task.
Till, B.D., Baack, D. & Waterman, B. (2011). Strategic brand associations maps: developing brand insight. Journal of Product & Brand Management, 20, 92-100.