Affect Misattribution Procedure (AMP)

FREE for use with an Inquisit Lab or Inquisit Web license.

Available Test Forms

AMP Procedure

The AMP measuring implicit attitudes towards flowers and insects. The script is designed to be easily adaptable to other target categories.
Duration: 3 minutes
(Requires Inquisit Lab)
(Run with Inquisit Web)
Last Updated


Google ScholarSearch Google Scholar for peer-reviewed, published research using the Inquisit Affect Misattribution Procedure (AMP).

Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 59, 27-37.

Payne, B. K., Cheng, C. M., Govorun, O., Stewart, B. D. (2005). An Inkblot for Attitudes: Affect Misattribution as Implicit Measurement. Journal of Personality and Social Psychology, 89, 277-293.


Keith Payne. Keith Payne's Social Cognition Lab at University of North Carolina.

FDA Proposal. A proposal to use the AMP to measure manipulation of consumer attitudes.