Affect Misattribution Procedure (AMP)
Licensing: Included with an Inquisit license.
Categories:
Test Variations
Affect Misattribution Procedure - AMP
The AMP measuring implicit attitudes towards flowers and insects. The script is designed to be easily adaptable to other target categories.
Duration: 3 minutes
Transgender Affect Misattribution Procedure - AMP
The Transgender AMP assessess implicit attitudes towards transgender.
Duration: 5 minutes
References
Search Google Scholar for peer-reviewed, published research using the Inquisit Affect Misattribution Procedure (AMP).
Murphy, S. T., & Zajonc, R. B. (1993). Affect, cognition, and awareness: Affective priming with optimal and suboptimal stimulus exposures. Journal of Personality and Social Psychology, 59, 27-37.
Payne, B. K., Cheng, C. M., Govorun, O., Stewart, B. D. (2005). An Inkblot for Attitudes: Affect Misattribution as Implicit Measurement. Journal of Personality and Social Psychology, 89, 277-293.
Links
Keith Payne. Keith Payne's Social Cognition Lab at University of North Carolina.
FDA Proposal. A proposal to use the AMP to measure manipulation of consumer attitudes.